Timing is Everything: Sneaky Trick to Higher Email Open Rates…

When I met my husband I had been on a six-year dating sabbatical. After a long battle of failed relationships, I decided to devote time to healing, having fun, and enjoying solitude.

I was la-dee-dah-ing my way through life without a care in the world, and along came the love of my life … unbeknownst to me at the time.

The timing was perfect because I was happy and open to exploring being in a relationship again.

It’s true. Timing is everything. If you can time your email delivery just right, your clients are more open to your message.

Here are a few techniques I learned from internet marketing expert, Ryan Deiss, around timing that will help you get better email open rates.

1)   For maximum open and click through rates choose morning and afternoon hours between 8:30 AM and 3:30 PM, preferably in their time zone. If that’s’ too complicated just use Eastern Standard Time.

Typically people start checking email around 8:30 in the morning. (That’s’ about right for me.) If your email is already sitting in their inbox, with a stack of other emails, it’s more likely to get the boot. So, don’t schedule too early.

50% of your readers use mobile devices to sort through email. You want to avoid the “morning purge.” Between 8:30 and 9:30 they’re in “reader mode.” Timing your delivery between 8:30 am and 3:30 PM allows your reader to see your mail as it comes in. Top open hours are 8:00, 9:00, 3:00, and 4:00.*

* Source: http://designtaxi.com/news/353900/The-Best-Time_Of_Day-To-Send-Emails-8-9AM-3-4PM/

2)   Tuesdays through Thursdays are the best days to send emails.  Mondays are usually hectic for everyone, so it’s hard to grab attention. By Friday everyone is thinking about the weekend. If you’re tracking your opens, you’ll notice that Tuesday, Wednesday, and Thursdays have the highest open and click-through rates.

3)   Don’t ignore weekends. Saturday and Sundays are great for low dollar and lead generation offers. The more relaxed days seem to trigger more impulse buying.

So, timing matters. If you time your email delivery just right, you might just be lucky like my husband and score … big time!


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