Netflix has a cool new feature that allows each member of a family to set up separate profiles. Up until now, it was confusing for the company to decipher viewing preferences with shared accounts.
Now they can target their recommendations based on individual family member preferences. They realize everyone in the family has the unique taste in movies, and they aim to please by targeting their suggestions to each family members interests.
They same holds true for your business …
To be effective you have to target your message to your audience. In order to do that, you must be crystal clear about your ideal customer, crystal clear about their pain points, and crystal clear about how you will help them.
Here are few questions to help you define and hone your message:
- What are your prospects challenges?
- What drives them absolutely bonkers?
- What are their current needs and wants?
- How do they make decisions?
- What motivates them?
Given these questions, define how can you help. What solutions do you have to offer? And a key questions to answer is,
“What are they currently thinking about?” (so that I can enter the conversation currently taking place in their head).
Netflix understood that despite having a very successful business model, there were a few key areas that did not meet their customer’s needs.
Because they created a way to segment their audience, they are able to target their message and suggestions to each family members preference.
As a result, they provide better service and meet the demands and desires of their clients.
Dan Kennedy, renown marketing strategist and copywriter, teaches that you must have a message to market match in order to create success in business. Netflix demonstrates this beautifully with their new feature.
I’d love to hear how you are targeting your message to your clients. Please, tell me in the comments below.